A company’s success is measured by the success of its clients. At Broadcast Communications Media, we pride ourselves on helping our clients achieve their marketing and sales goals!
DIRECT RESPONSE RADIO – Marketing Case Study:
A nutraceutical product company could not effectively buy local and national radio time to perform at a successful level to increase sales, and be able to grow and scale their business.
Broadcast Communications Media created a strategy which included review of existing commercials, changing the call to action, testing new radio stations and networks and tracking the performance. This led to tremendous improvements in all aspects of the campaign. The results helped grow the campaign to millions of dollars increase in media spending, and an overall success that has stayed on the airwaves for well over 10 years!
DIRECT RESPONCE TELEVISION – Marketing Case Study:
The Challenge:
A large satellite TV dealer was looking to increase its market share and expand sales by using direct response television to generate new customers and stay within a cost per sale ratio that had been established in their business model.
The Solution: Broadcast Communications Media used its wealth of DR TV short form experience to create a multi-million dollar TV campaign. The campaign utilized national cable, local broadcast and syndicated TV programs on a remnant basis. The media buying efforts to identify the most effective programs available was critical to the television campaign. Broadcast Communications delivered a successful campaign with a cost per lead at a rate better than projected.
ONLINE MARKETING AND DIRECT MAIL – Advertising Case Study:
The Challenge:
A national commodities brokerage was looking to generate new accounts and expand on its marketing plans. Their established strategy was to run direct mail card decks, targeted investor lists, internet leads, and print publications.
The Solution: Broadcast Communications Media helped to write, develop, and produce a 30-minute television infomercial to generate quality leads for the company! The long form TV infomercial was first tested in local markets and showed an improvement in lead quality over existing programs. Strategically placed infomercial buys on national cable networks like Discovery Channel, CNBC, and FOX NEWS, FOX BUSINESS NEWS, became an integral part of the clients marketing plans, effectively replacing established lead sources.